Builder mag publishes story about CBH Homes

It's always nice when a national magazine bites on a story idea. In this case, it was Builder magazine.

The Drake Cooper PR team felt that CBH Homes, the No. 1 builder in Idaho, had done a marvelous job of repositioning itself internally and externally to cope with the rapidly changing real estate market and economy in late 2007 and 2008. We thought that some of the things that CBH had done to sell homes in a very challenging market might provide ideas for other national home-builders.

We were right. Builder Senior Editor John Caufield liked our story pitch, and he did a lengthy interview with CBH principals Corey Barton and Ronda Conger last fall. The story appeared online in early January 2009.

Here's a copy of the article.

Thanks to John Caufield at Builder and CBH Homes for creating the opportunity.