Thursday, April 23, 2009

Bike & Trike event a success

About 75-100 kids and families turned out for the Bike & Trike event at Coleman Homes' new West Highlands development in Middleton on Saturday, April 11.

Criterium bike racers provided a lot of great entertainment in the morning as they raced in a Miss&Out format, meaning that after three laps, the last rider across the finish line on each lap was out of the race. The half-mile course on brand new pavement at West Highlands was a great venue because you could watch the racers come flying around the corners and three-quarters of the course was visible at once.

Three age categories of kids raced with Olympic Gold Medalist Kristin Armstrong in the afternoon. A Boise girl won a free mountain bike from George's Cycles, and she was positively thrilled. Many people had a chance to get Kristin's autograph and photo in a low-key setting. All of the race participants received a free T-shirt and water bottle.

Drake Cooper organized the event for Coleman Homes as part of the company's Grand Opening at West Highlands this spring. Home prices start in the $165,000 range. It's a great time to buy with interest rates below 5 percent, great prices and federal tax incentives -- it's a buyer's market for sure.

- SS



Thursday, April 2, 2009

Postal Service cancels air mail contract for Arnold Aviation


NEWS RELEASE – FOR IMMEDIATE RELEASE
Media contact: Steve Stuebner, Drake Cooper, 208-472-5680 or sstuebner@drakecooper.com

CASCADE, Idaho – (April 2, 2009) – Ray Arnold, an Idaho icon who flies weekly year-round into the Idaho backcountry to deliver mail and supplies to more than 20 ranches scattered throughout the 2.3-million-acre Frank Church-River of No Return Wilderness, has been informed by the U.S. Postal Service that the mail contract will not be renewed as of June 30, 2009.

Backcountry residents and ranch owners this week pleaded with the Postal Service and Idaho’s congressional delegation to reverse course and restore the $46,000 contract, which Arnold has held for 34 years.

Arnold, who flies the only backcountry air mail route remaining in the lower 48 states, said Postal Service officials in Washington D.C. can’t understand why the mail can’t be delivered in other ways. “They’re like, why can’t the cowboys get on horseback and ride down the trail to get their mail,” he said, chuckling. “They don’t have a clue.”

The Frank Church Wilderness is the most remote region of pure wilderness in the lower 48 states. Many of the ranches are more than 60+ miles from the nearest road. In the winter, Arnold flies in on his Cessna 185 outfitted with skis. The skilled bush pilot has been profiled in National Geographic, CBS News, The New York Times, Wall Street Journal, Newsweek, Time and more.

“It’s a pretty serious situation,” said Judd DeBoer, the owner of a backcountry residence at Yellow Pine Bar on the Salmon River. “The services that Ray and Carol (Arnold) provide are a big deal for everybody back there. It’s their lifeline, and they count on it.”

“They’re a vital link to the backcountry – it’s about so much more than the mail service,” added Doug Tims, owner of Campbell’s Ferry Ranch. “They bring in critical food supplies and medical supplies – they’re a vital link to the people who live and work in the backcountry.”

The Arnolds have trouble understanding why the Postal Service is cutting back services to the Idaho backcountry when John Potter, the Postmaster General, told a congressional subcommittee on Jan. 28, 2009, “We must serve every customer and every community equally. Rich or poor, from the biggest cities to the smallest towns, we must provide the same high level of service…. We must make our services available at the same price – in both easy-to-serve locations and locations so remote they can only be reached only by mule, by swamp boat, or by bush plane.”

The mail contract has never covered the cost of the weekly mail-run flights, so the Arnolds have been subsidizing the route by adding additional passengers, equipment and supplies, Carol Arnold said. The contract “does not allow for any profit margin, just cost,” she said. “In addition, we are paid for a great circle, start to finish – one loop. No allowance for landings and takeoffs or weather, etc. It is a set price for each mail run and if we miss a week, we do not get paid.”

So as Ray Arnold points out, “We’re not getting rich on this. The way we make it work is to fly in freight and supplies with the mail, and then fly backcountry guests with us on our way back. It doesn’t always work out that way, but that’s what we have to do to make it work financially.”

For Lynn Demerse, who runs Shepp Ranch on the Salmon River with her husband, Mike, the cancellation of the mail contract would be difficult. “It would seriously compromise my ability to book guests, do Forest Service contracting and pay bills,” she said. “In addition, I get my perishable freight on the mail plane which saves the grueling, often-hot trek from Riggins up the road and in the jet boat. Meat and salad fixin’s don’t do well, not to mention the effect on a case of eggs on that bumpy river road and jet boat ride.”

Beyond the challenging logistics, everyone in the backcountry loves Ray and Carol Arnold. With Carol manning the backcountry radio, and Ray flying the plane, the duo have saved many lives by rescuing lost hunters or injured people who get hurt out of the woods in a timely manner. He’s even discovered people who have passed on when he’s noticed no smoke coming out of a chimney in the dead of winter.

“Ray is obviously a large part of our lives and Carol makes the whole thing work,” Demerse said. “Whether it is a rescue (last year Ray evacuated a patient with a head injury from here within two hours of the incident) or just a letter from home, it makes a huge difference.”

To contact Ray and Carol Arnold at Arnold Aviation, please call 208-382-4844. To reach Lynn Demerse, email her at shepp@sheppranch.com. Media inquiries can be directed to Steve Stuebner, 208-472-5680 or sstuebner@drakecooper.com

For visuals, the media may be interested in a YouTube video of Arnold taking off and landing in various backcountry air strips in the Frank Church Wilderness.

####################################

Monday, February 9, 2009

Learning Lab hosts annual Lunch for Literacy

The Learning Lab is hosting their largest annual fundraiser, Lunch for Literacy, on Thursday, February 19 at the Boise Centre on the Grove. The luncheon kicks-off with a silent auction at 11 a.m. featuring copies of autographed books from well-known authors including David Sedaris, Sean Connery, Newt Gingrich, Ridley Pearson, Isabel Allende and George Foreman, among others.

The lunch and program begin at noon. Keynote speaker is Nancy Turner, award-winning author of the popular Sarah Prine series. Also speaking is Mohamed Ibrahim Mohamed, a current Learning Lab student who made his way to the Treasure Valley after fleeing his home in the violence-ravaged countryside of Sudan. Mohamed will generously share the story of his journey towards literacy and talk about the Learning Lab’s impact upon his life.

Tickets are $50 for individuals and $500 for a table. The luncheon is fun, fast-paced, positive and supports a great cause – helping people who struggle with literacy. Tickets can be purchased here: https://www.learninglabinc.org/ddr/purchase.php

For more information, to donate to the Learning Lab, or if you're interested in sponsoring a table at the luncheon, contact Ann Heilman, Executive Director, at aheilman@learninglabinc.org or 344-1335 ext. 120.

Builder mag publishes story about CBH Homes

It's always nice when a national magazine bites on a story idea. In this case, it was Builder magazine.

The Drake Cooper PR team felt that CBH Homes, the No. 1 builder in Idaho, had done a marvelous job of repositioning itself internally and externally to cope with the rapidly changing real estate market and economy in late 2007 and 2008. We thought that some of the things that CBH had done to sell homes in a very challenging market might provide ideas for other national home-builders.

We were right. Builder Senior Editor John Caufield liked our story pitch, and he did a lengthy interview with CBH principals Corey Barton and Ronda Conger last fall. The story appeared online in early January 2009.

Here's a copy of the article.

Thanks to John Caufield at Builder and CBH Homes for creating the opportunity.

Friday, October 31, 2008

Keynetics is Idaho's Innovative Company of the Year

What can we say? Team Keynetics rocks. They are innovators. They create new products out of sheer brainpower and technological know-how. They're not afraid to be bold -- to go where others have never gone before. It's fun to work for them.

In case you didn't hear, Keynetics was recognized as the Innovative Company of the Year at the 2008 Innovation Awards sponsored by Stoel Rives LLC, the Idaho Business Review and Cooper Norman CPAs. Dr. Timothy Barber, chief scientist at Keynetics, was named the Innovator of the Year, beating out Frank VanderSloot, President and CEO of Melaleuca, and Bruce J. Bradley, CEO of Microbial-Vac Systems, Inc.

We sent out the news on PR newswire on Thursday, and by yesterday afternoon, the news on Keynetics had been reported on more than 95 news outlets nationwide. It's great PR for them, of course, that's why we nominated them.

Here's the report from Yahoo Financial

Here's the version reported by the Idaho Business Review

Congrats to Keynetics. Hope they enjoyed the champagne -- and the recognition!


Image depicts example of "botnets" seeking
to corrupt e-commerce and steal financial data

Wednesday, October 29, 2008

New Trails, New Yurt, New Lodge all part of the Ketchum/Sun Valley Nordic experience

The new Sun Valley Nordic Center

Galena Lodge


The Blaine County Recreation District, U.S. Forest Service and Sun Valley Company are gearing up in a big way for the 2008-2009 Nordic skiing season, with some new goodies and more than 260 kilometers (160 miles) of groomed trails for all abilities.

The unique private-public partnership in the Wood River Valley gives skiers a wonderful array of Nordic skiing experiences, including immaculately groomed fast skating lanes and traditional set track, forested mountain trails and open meadow trails bordered by quaking aspen, and beautiful indoor facilities with food and beverage at Galena Lodge and Sun Valley Nordic Center.
So many Ks, so little time. The Wood River Valley has one of the largest Nordic trail systems in North America. Plenty of room to stretch your legs. Here’s how it breaks down:
· Galena Lodge Trails – 56K
· North Valley Trails - 120K
· Sun Valley Resort Trails – 40K
· Quigley Family Park – 10K
· Wood River Trail – 37K
Total: 263K

New this year is the Quigley Family Park directly east of Hailey, a separate 10K trail system geared toward families and kids. There are snowshoe and dog trails available.

Trail fees are reasonable: Daily trail fees are $16 to $17 for adults, and discounted tickets are available for kids and seniors. New kid policy: Kids 12 and under can ski free on all North Valley trails managed by the Blaine County Recreation District.

Save the date: The 34th running of the popular Boulder Mountain Tour will occur on Feb. 7. Premier Resorts is offering discounted lodging packages just for the race. All Nordic events for the winter of 2008/2009 in the Ketchum/Sun Valley area are now posted on the Ketchum/Sun Valley Chamber & Visitors Bureau web site.

Sun Valley’s Nordic Center has a new home. A brand new 58,000-square-foot stately lodge has replaced the old warming hut. Locker rooms are now available for Nordic skiers, plus a huge dining area, a lounge, rental shop and an indoor driving range for golf fanatics.

Book early to reserve one of three yurts at Galena Lodge: Galena added the Star’s Perch Yurt to its lineup this year. There is the more intimate Honeymoon Yurt, tucked into the trees for privacy, which sleeps up to four people, and the Star’s Perch Yurt and Senate View Yurt sleep 8 apiece. At $145 a night for the larger yurts, it works out to $18 per person. Now that’s a deal. You can cook for yourself, or the Galena staff will cook for you and deliver! Contact Galena Lodge by email or phone, 726-4010.

Ski and Stay lodging specials: Sun Valley Resort has a one-night lodging/trail fee/lesson package and a two-night lodging/trail fee/lesson package special. The Ketchum/Sun Valley Chamber & Visitors Bureau also has Nordic-lodging specials this winter, mentioned above.

Ketchum/Sun Valley Nordic is on Twitter: http://twitter.com/SunValleyNordic
Check it out and stay current with updates.

Wednesday, September 17, 2008

UTVs should find out where to ride during fall hunting season

Social Media News Release - For Immediate Release
Sept. 23, 2008

Contact: Steve Stuebner, 484-0295;
sstuebner@drakecooper.com

[Core Facts]

Utility All-Terrain Vehicles are bigger, faster, and more comfortable with plenty of pickup and horsepower, and thus, they’re rapidly increasing in popularity statewide.

With big-game rifle hunting seasons coming up statewide in October, officials with the U.S. Forest Service, Bureau of Land Management, Idaho Department of Fish and Game and Idaho Department of Lands encourage owners of UTVs, ATVs and motorcycles to check with land managers to determine which trails and roads are legal to use during hunting season.

Public use and regulation of off-highway vehicles is an important issue in Idaho because approximately 132,000 motorcycles, ATVs and UTVs were registered with the state in 2007, and that number is growing at about 10 percent every year. A cornerstone of the Idaho Off-Highway Vehicle Education Campaign is to remind people to stay on the trail.

[Quotes]

“Some folks are buying these new recreational vehicles without being told at the dealer or learning what the rules are, and out of ignorance, they’re getting in trouble,” said Dennis Duehren, Montpelier District Ranger for the Caribou-Targhee National Forest. "The biggest growing issue is that motor vehicles over 50 inches in width are not allowed on ATV trails. I don't care what it looks like. If it's over 50 inches, then it's not allowed on our trails."

That’s why Patrick Baker of Caldwell bought a RZR. “I wanted to be legal. I wanted to be able to go on the Forest Service trails and the roads,” Baker said. “My wife and I love to ride in the forest, so I wanted to make sure that I was perfectly legal.”

[Photos]


The Polaris Rzr is a 50-inch-wide UTV that is legal for ATV trails.


The Polaris Ranger is more than 60 inches wide, and thus, is too wide, and not legal onATV trails.

Video of interviews and UTV action footage

Click on the video link below to view the different UTV models in action as well as some interviews with a UTV rider, ATV rider and motorcyclist on hunting season issues.
[Video]

10 Tips for Safe Hunting

Tip #1: Cross-country use of trail machines is illegal in most national forests and BLM districts in Idaho. New travel management plans for many Idaho public lands have outlawed cross-country travel. Some travel plans are still pending. Again, check with local land managers on what trails/roads are open before you go hunting.

Tip #2: UTVs wider than 50 inches are restricted to open roads – old logging and mining roads, jeep trails and forest gravel roads. UTVs wider than 50 inches are not allowed on ATV trails or singletrack trails. Anyone who drives UTVs on major dirt roads that are open to normal motor vehicle use also needs a driver’s license and liability insurance or they could be cited by the county sheriff.

“The biggest growing issue is that motor vehicles over 50 inches in width are not allowed on ATV trails,” Duehren said. “I don’t care what it looks like. If it’s over 50 inches, then it’s not allowed on our trails.”

Forest Service agents will cite UTV riders if they are caught violating the 50-inch standard, he said.

Tip #3: More narrow UTVs, like the Polaris RZR, are allowed on most Forest Service and BLM ATV trails, because they are 50 inches wide, and thus, meet the ATV trail standard.

That’s why Patrick Baker bought a RZR. “I wanted to be legal. I wanted to be able to go on the Forest Service trails and the roads,” he said. “My wife and I love to ride in the forest, so I wanted to make sure that I was perfectly legal.”

Tip #4: Use your trail machine to travel to your hunting area, but do not hunt from your trail machine. That is illegal.

“You can use your ATV to move your hunting camp into where you want to go, but you can’t hunt from an ATV,” said Bill Jones, president of the Idaho ATV Association. “Set up your camp, throw a rifle over your shoulder and go hunting on foot,” he said.

Tip #5: Be sure to unload your rifle when you are traveling on an UTV, ATV or motorcycle to your hunting camp. It is illegal to carry a loaded weapon on a trail machine because it is considered “road hunting” and an “aid to hunting,” according to Idaho Department of Fish and Game officials.

Tip #6: It is legal to use a trail machine to ride on an open ATV trail to get close to where you need to retrieve a big-game animal, but it is not legal to ride cross-country to retrieve game. Keep your trail-machine on the trail, and park it if you need to leave the trail.

Tip #7: UTVs, ATVs and motorcycles are being built with more horsepower and speed every year, but riders need to remember that other people are using the trail. Keep your speed down at blind corners or in areas where visibility is difficult to avoid collisions.

“This is an issue that’s near and dear to my heart because I was run into in a head-on collision last year and ended up on the trail with a compound femur fracture from somebody who was going much much too fast,” said Mark Weaver, a Kuna-based motorcycle rider. “You have to remember these are two-way trails, and you have to use extra caution to ensure that you don’t get hurt.”

Tip #8: Use safe practices, wear a helmet and carry along plenty of food, water and overnight rescue gear in the event of an accident, breakdown or emergency.

Tip #9: Obtain a travel management map for the national forest or BLM area where you are hunting to determine if the road or trail is open during hunting season.

Tip #10: Watch for changes in OHV registration and licensing to occur on Jan. 1, 2009, when license plates and stickers will be required for UTVs and ATVs to operate on national forest and BLM trails and roads.

[Links/More Information]

Idaho OHV Education Campaign web site.

Idaho Department of Fish and Game hunting brochure.

About the Idaho OHV Education Campaign: To help raise awareness about the importance of staying on trails, five state and federal agencies in Idaho joined together to create a statewide campaign called the Idaho Off-Highway Vehicles Public Outreach Project. Idaho-OHV encourages riders to ride responsibly and reduce their impact on the land. The website http://www.idaho-ohv.org/ is an excellent resource for OHV enthusiasts as it provides the rules and regulations during hunting season, trail maps, and important information and facts for riders before heading out into the backcountry.